Free SEO checklist 2026 — audit your site in 10 minutes

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Technical base

The site runs on HTTPS, and all http:// versions redirect to the secure one.The site is fully usable on a phone — text readable, buttons tappable without zooming.Key pages load in under 3 seconds; Core Web Vitals are in the green (PageSpeed Insights).sitemap.xml and robots.txt exist and are submitted to Google Search Console.URLs are clean and readable (/seo-audit, not /page?id=17), each page has exactly one H1.

Content

Every page has a unique meta title and description that include searched phrases.Content answers real customer questions (prices, timelines, process) — not just talks about the company.The site has an FAQ section phrased the way people actually ask.Content is updated regularly (blog, news) and pages are connected with internal links.

Local SEO

A Google Business Profile is set up, completed and regularly collects reviews.Business name, address and phone (NAP) are identical on the site, Google and directories.The site is available in all customer languages (LV/EN/RU) with correct hreflang tags.

AI search

Services, prices and FAQs carry structured data (schema.org JSON-LD).The site root contains an llms.txt file describing the content and key pages to AI models.Prices and offers are openly visible — AI answers cite pages with concrete numbers.Key content is available without JavaScript — verify by disabling JS in the browser.

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